At the Godrej Headquarters in Mumbai, a new type of experimental space called the Godrej India Culture Lab has taken shape. The aim of the Lab is to create a culture of free-thinking for employees to generate new ideas and innovate. 75% of employees feel as though they are more pressurized to be productive than creative at work. Serving as a catalyst to create conversations around powerful thoughts of employees, the Lab’s cultural investigations have spanned across various themes that are relevant to contemporary India. Success, to them, is a continuous process of exploration and discovery, intended to empower for innovation.