The Cascading KRA Effect

A participative goal-setting process is followed at Chang Yun India where each individuals KRAs are directly linked to the company objectives. The methodology used is that of ‘Large Scale Interactive Process’ wherein all managers first understand the expectations of key stakeholders – business heads, customers, and suppliers. Basis this, 10 Key Objectives for the company are finalized through collaborative participation. Post this, each functional head along with his direct reports draws up a list of projects that contribute towards achieving the 10 key objectives. This ensures clarity of expectations right from the beginning and a clear visibility of one’s role in achieving the larger objectives of the company, hence instilling a sense of pride in each employee.


Chang Yun India is recognized among India’s Best Workplaces in Manufacturing-2018.